Wan Zhuoran · Content Strategy + Creative Production

Content Strategy & Brand Communications

Turning audience insight, cultural context and communication goals into executable content directions

Content Planning · Brand Communications · Market Research · PR Communications

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01 Synapse × Red Dot

I / Selected work

Four projects showing howstrategy, operations and productionbecome tangible work under real constraints

Contents page from the research proposal

Research findings and innovation pathways page

Audience research · Content strategy

Livestreaming + Labour Reality Shows

A research-led strategy project using surveys, interviews, competitor analysis and modelling to examine new formats for labour reality shows

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Cross-cultural content · Hubei Media Group

Ailin's Food Diary

A French student's food journey became an accessible, human entry point into Hubei's local culture

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Public-sector social media · Short video

Youth Hubei Content Operations

A sustained short-video practice spanning topic selection, filming, editing and cross-organisation coordination for a youth-facing Douyin account

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Graduation film · AI sequence design

Sci-fi Film: Synapse

A storyboard-to-video workflow helped the team resolve VFX constraints and deliver the film's climactic AI sequences

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II / Career focus

Content Strategy & Brand Communications

Turning audience insight, cultural context and communication goals into executable content directions

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Social Media & Content Operations

Reading platform culture, trends and feedback to move content from publishing to sustained reach

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Video & AIGC Creative Production

Building visual stories through live action, post-production and practical AIGC workflows

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III / How I work

Research helps me judge why content should work — production skills help me deliver that judgment

Audience & competitor research

Editorial planning, scripts & calendars

Live action, editing & AIGC

Cross-cultural & stakeholder collaboration

Additional work / VFX

Sci-fi animation: Red Dot

Led VFX and visual direction using Unreal Engine and Houdini, contributing from concept development through festival submission; the project received Best Animation at Cinetech Future Fest and was selected for a Cannes World Film Festival monthly competition

IV / Contact

If you need someone who can carry strategythrough to the final framelet's talk

Currently seeking internships in Hong Kong; open to graduate roles across Hong Kong and the Greater Bay Area

Email me↗Résumé↓