Audience research · Content strategy · 2023
Livestreaming + Labour Reality Shows
A research-led strategy project using surveys, interviews, competitor analysis and modelling to examine new formats for labour reality shows
Project lead; research design, team coordination and strategy synthesis
Context & challenge
The convergence of livestreaming and long-form video was changing production, interaction and commercial pathways; the team set out to test its audience value
The topic spanned content, audience behaviour and economics, requiring broad trends to be translated into testable questions
Key insight
Content value and interaction are connected: stronger content raises satisfaction, which in turn shapes loyalty and emotional commitment
Process
- 01
Benchmarked programmes including Become a Farmer and mapped the format through SWOT
- 02
Collected 330 questionnaires, with 326 valid responses and a 98.79% validity rate
- 03
Combined interviews and model-based analysis into recommendations on content variety, format mix and interactive distribution
04 / Outcome
Produced a full research report and secured university project funding, completing a cycle from problem framing to audience research and strategy
Full-film links are being prepared; available for interviews