Public-sector social media · Short video · 2023
Youth Hubei Content Operations
A sustained short-video practice spanning topic selection, filming, editing and cross-organisation coordination for a youth-facing Douyin account
Social media operations; editorial planning, filming, editing and coordination
Context & challenge
Youth Hubei needed to balance public communication standards with the pacing and language of Douyin
Short trend windows, uneven source material and cross-organisation review demanded fast alignment between concept and execution
Key insight
Consistent output depends on a repeatable editorial and production rhythm, not isolated trend chasing
Process
- 01
Tracked platform trends and youth topics to shape the editorial cadence
- 02
Edited and filmed short-form pieces across varied source conditions
- 03
Coordinated a transformation-video collaboration from requirements through production
04 / Outcome
Produced more than 20 videos with over 10,000 total likes, building practical experience across public communication, platform culture and coordination
Full-film links are being prepared; available for interviews